Using Social Media Analytics to Enhance Client Interaction and Engagement

  • Authors

    • Delphina Sherly Indra Ganesan College of Physiotheraphy, Tiruchirappalli, Tamil Nadu, India. Author

    DOI:

    https://doi.org/10.67228/30713498/IJADSMC-2019PI4V9Y

    Published 12-04-2019

  • Social Media Analytics, Client Interaction, Client Engagement, Customer Behavior, Sentiment Analysis, Social Media Tools, Data-Driven Marketing, Customer Personalization, Social Media Strategy, Ethical Considerations

    Issue

    Vol. 2 No. 2 (2019)

    Section

    Articles

    How to Cite

    [1]
    D. Sherly, “Using Social Media Analytics to Enhance Client Interaction and Engagement”, IJADSMC, vol. 2, no. 2, pp. 01–09, Dec. 2019, doi: 10.67228/30713498/IJADSMC-2019PI4V9Y.

  • Abstract

    Social media has become a critical tool for businesses to engage with clients, and leveraging social media analytics can significantly enhance client interaction and engagement. This paper explores how businesses can use social media analytics to gain real-time insights into customer behavior, personalize communication, and foster stronger client relationships. By examining the types of social media data available, analytics tools, and their impact on engagement, the paper provides a comprehensive understanding of how businesses can enhance their client interaction strategies. Additionally, it discusses ethical considerations, privacy concerns, and the future trends of social media analytics, emphasizing the growing role of AI and video content in shaping customer experiences. Through case studies and practical insights, this paper outlines the potential for businesses to build lasting client engagement in an increasingly data-driven world.

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