DR., Valentine; ROGER, Ruban Riguel. The Role of Customer Lifetime Value (CLV) Models in Client Engagement Strategies. International Journal of Applied Data Science & Modern Computing, [S. l.], v. 2, n. 2, p. 01–14, 2019. DOI: 10.67228/30713498/IJADSMC-2019PI3C8Z. Disponível em: https://worldcometresearchgroup.com/index.php/ijadsmc/article/view/111. Acesso em: 29 jul. 2026.