Social Commerce Growth Trends in Emerging Markets

  • Authors

    • Raj Chandra Bose Mathematician and Computer Scientist, Tata Institute of Fundamental Research, India. Author
    • Narendra Karmarkar Mathematician and Computer Scientist, Tata Institute of Fundamental Research, India. Author

    DOI:

    https://doi.org/10.67228/3071642X/IJCFDE-2023PI3D5Y

    Published 02-05-2023

  • Social Commerce, Emerging Markets, Digital Economy, Artificial Intelligence, Consumer Behavior, Mobile Commerce, Social Media Marketing, Digital Payments, Influencer Marketing, Customer Trust, Recommendation Systems, Electronic Commerce, Business Intelligence, Sustainable Digital Transformation

    Issue

    Vol. 6 No. 1 (2023)

    Section

    Articles

    How to Cite

    Bose, R. C., & Karmarkar, N. (2023). Social Commerce Growth Trends in Emerging Markets. International Journal of Commerce, Finance and Digital Economy, 6(1), 01-17. https://doi.org/10.67228/3071642X/IJCFDE-2023PI3D5Y

  • Abstract

    Social commerce is rapidly transforming online retail by integrating social media, AI, mobile technologies, digital payments, and personalized recommendations. Emerging markets are driving this growth through increasing internet access, smartphone adoption, and digital entrepreneurship. Despite challenges such as cybersecurity, privacy, logistics, and regulatory issues, AI-driven personalization, influencer marketing, and secure payment systems significantly improve customer engagement, business performance, and platform growth. This study proposes a framework that examines the impact of digital infrastructure, consumer trust, AI adoption, and business innovation on social commerce success, providing strategic recommendations for sustainable and inclusive digital commerce in emerging economies.

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