Corporate Social Responsibility in the Digital Marketplace

  • Authors

    • Narendra Karmarkar Mathematician and Computer Scientist, Tata Institute of Fundamental Research, India Author

    DOI:

    https://doi.org/10.67228/3071642X/IJCFDE-2025PI8R9N

    Published 01-03-2025

  • Corporate Social Responsibility (CSR), Digital Marketplace, Digital Transformation, Sustainable Business, Artificial Intelligence, Environmental Social Governance (ESG), Ethical AI, Big Data Analytics, Blockchain, Internet of Things (Iot), Cloud Computing, Digital Sustainability, Responsible Innovation, Business Ethics, Stakeholder Engagement, Green Computing, Digital Governance, Sustainable Development

    Issue

    Vol. 8 No. 1 (2025)

    Section

    Articles

    How to Cite

    Karmarkar, N. (2025). Corporate Social Responsibility in the Digital Marketplace. International Journal of Commerce, Finance and Digital Economy, 8(1), 01-15. https://doi.org/10.67228/3071642X/IJCFDE-2025PI8R9N

  • Abstract

    Corporate Social Responsibility (CSR) has evolved from a voluntary initiative into a strategic business function that strengthens competitiveness, stakeholder trust, and sustainable development. Digital technologies such as Artificial Intelligence (AI), cloud computing, blockchain, big data, IoT, and social media have transformed CSR by enabling responsible innovation, transparency, sustainable operations, ethical AI, data privacy, cybersecurity, and digital inclusion. This study proposes an integrated CSR framework that combines Environmental, Social, and Governance (ESG) principles with digital technologies to measure CSR performance through quantitative indicators. It also addresses challenges such as cyber threats, algorithmic bias, privacy concerns, misinformation, and regulatory compliance. The framework supports evidence-based decision-making, real-time sustainability monitoring, transparent reporting, and improved stakeholder engagement. The findings demonstrate that digital CSR enhances organizational resilience, brand reputation, customer trust, regulatory compliance, and long-term sustainability, making CSR a key strategic capability in the digital marketplace.

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