K, Iyna. Online-to-Offline (O2O) Models for Modern Retail Businesses. International Journal of Commerce, Finance and Digital Economy, [S. l.], v. 9, n. 1, p. 01–12, 2026. DOI: 10.67228/3071642X/IJCFDE-V9I1P101. Disponível em: https://worldcometresearchgroup.com/index.php/ijcfde/article/view/33. Acesso em: 28 jul. 2026.