K, Iyna. Online-to-Offline (O2O) Models for Modern Retail Businesses. International Journal of Commerce, Finance and Digital Economy, [S. l.], v. 1, n. 1, p. 01–12, 2026. Disponível em: https://worldcometresearchgroup.com/index.php/ijcfde/article/view/33. Acesso em: 2 jun. 2026.