BAUER, Friedrich L.; SAMELSON, Klaus. Customer Lifetime Value Prediction Using Data Analytics. International Journal of Commerce, Finance and Digital Economy, [S. l.], v. 6, n. 2, p. 01–15, 2023. DOI: 10.67228/3071642X/IJCFDE-2023PII5Y7O. Disponível em: https://worldcometresearchgroup.com/index.php/ijcfde/article/view/805. Acesso em: 28 jul. 2026.