Digital Consumer Culture and Changing Lifestyle Preferences

  • Authors

    • N. Seshagiri Information Technology Pioneer, National Informatics Centre, India. Author

    DOI:

    https://doi.org/10.67228/3071561X/IJIRHT-2024PII1Y8C

    Published 09-04-2024

  • Digital Consumer Culture, Consumer Behaviour, Lifestyle Preferences, Social Media Influence, Digital Marketing, Online Shopping, Technology Adoption, Consumer Trends

    Issue

    Vol. 7 No. 2 (2024)

    Section

    Articles

    How to Cite

    [1]
    S. N, “Digital Consumer Culture and Changing Lifestyle Preferences”, IJIRHT, vol. 7, no. 2, pp. 01–13, Sep. 2024, doi: 10.67228/3071561X/IJIRHT-2024PII1Y8C.

  • Abstract

    Digital consumer culture has transformed modern lifestyles through the widespread adoption of digital technologies, internet connectivity, social media, artificial intelligence, and mobile applications. Consumers have shifted from traditional purchasing methods to digitally driven behaviors, relying on online platforms, reviews, personalized recommendations, and social influences for decision-making. Digital services such as e-commerce, online payments, streaming platforms, and social networking applications have become integral to daily life. This study examines the relationship between digital consumer culture and changing lifestyle preferences. Using a descriptive survey approach, the research analyzes how social media, digital marketing, online shopping, and emerging technologies influence consumer behavior and daily routines. The findings reveal that digital platforms significantly affect purchasing decisions, brand loyalty, communication habits, entertainment choices, and lifestyle preferences. The study also identifies that younger generations show greater dependence on digital services and prefer convenience, personalization, and online experiences. While digitalization enhances accessibility, efficiency, and consumer empowerment, it also creates challenges such as privacy concerns, digital dependency, and information overload. The research concludes that future consumer lifestyles will continue to evolve through technological innovations and artificial intelligence, providing valuable insights for businesses, marketers, researchers, and policymakers.

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