P. K, Iyengar. The Rise of Virtual Influencers and Their Effect on Consumer Perceptions. International Journal of Innovative Research in Humanities & Technology, India., v. 8, n. 1, p. 01–15, 2025. DOI: 10.67228/3071561X/IJIRHT-2025PI3X4M. Disponível em: https://worldcometresearchgroup.com/index.php/ijirht/article/view/519. Acesso em: 28 jul. 2026.