MISHRA, Deepak. Causal Inference Models in Strategic Marketing Investment Decisions. International Journal of Machine Learning and Predictive Analytics, India., v. 5, n. 2, p. 01–13, 2022. DOI: 10.67228/3142788X/IJMLPA-2022PII1K4X. Disponível em: https://worldcometresearchgroup.com/index.php/ijmlpa/article/view/680. Acesso em: 29 jul. 2026.