A Study on Employee Retention Strategies in Non-It Sector, Karaikal Region

Abstract

The challenge of retaining talented employees has become a critical concern for organisations operating in the non-IT sector in recent years. This study, titled “A Study on Employee Retention Strategies in the Non-IT Sector, Karaikal Region”, aims to examine the key factors influencing employee retention and identify the effectiveness of existing retention strategies adopted by non-IT organisations. The study focuses on factors such as compensation and benefits, job satisfaction, work environment, management support, leadership practices, career growth opportunities, and work-life balance. A descriptive research design was adopted, and primary data were collected from 150 employees using a structured questionnaire and the simple random sampling method. Statistical tools such as percentage analysis, chi-square test, correlation analysis, and regression analysis were used for data interpretation. The findings reveal that salary satisfaction and career growth opportunities are the strongest predictors of employee retention intention, while demographic factors such as age and gender show little direct influence. The study concludes that organisations can significantly improve employee retention by implementing structured career development programmes, competitive compensation packages, and employee-centric HR policies.