Study on Changing Consumer Behaviour towards Sustainable and Eco-Friendly Palm Leaf Products in Mayiladuthurai

  • Authors

    • Dr. R. Karthi Professor, Department of Management Studies, EGS Pillay Engineering College, Nagapattinam, India Author
    • M. Hemaladevi MBA Student, Department of Management Studies, EGS Pillay Engineering College, Nagapattinam, India Author

    DOI:

    https://doi.org/10.67228/3071642X/IJCFDE-V9I2P105

    Published 04-11-2026

  • Consumer Behaviour, Sustainable Products, Eco-Friendly Products, Palm Leaf Products, Environmental Awareness, Sustainable Consumption

    Issue

    Section

    Articles

    How to Cite

    Karthi, R., & Hemaladevi, M. (2026). Study on Changing Consumer Behaviour towards Sustainable and Eco-Friendly Palm Leaf Products in Mayiladuthurai. International Journal of Commerce, Finance and Digital Economy, 9(2), 28-35. https://doi.org/10.67228/3071642X/IJCFDE-V9I2P105
  • Abstract

    This document provides detailed guidelines for the preparation and submission of manuscripts to World Comet Research Group Journals. The abstract should present a concise and self-contained summary of the research, clearly stating the purpose, methodology, key findings, and principal conclusions of the study. Authors are required to limit the abstract to a maximum of 300 words. Emphasis should be placed on the novelty and significance of the research contribution, clearly distinguishing the work from existing studies in the field. The abstract should be written in clear and precise academic language and must avoid the use of references, figures, tables, or unexplained abbreviations. As the abstract is often the first and sometimes the only part of the paper read by reviewers and readers, it should accurately reflect the content of the manuscript and highlight the original aspects and potential impact of the work. Compliance with these guidelines will facilitate effective peer review, indexing, and dissemination of articles published in World Comet Research Group Journals.

  • References

    [1] Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes.https://www.sciencedirect.com/science/article/pii/074959789190020T

    [2] Chandrasekar, S., & Natarajan, R. (2021). Statistical interpretations on stress management in KISCOL industry of Nagapattinam district. Journal of Computational and Theoretical Nanoscience, 18(3), 620–626.

    [3] Joshi, Y., & Rahman, Z. (2015). Factors Affecting Green Purchase Behaviour: A Systematic Review. International Strategic Management Review. https://www.sciencedirect.com/science/article/pii/S221290141500003X

    [4] Kumar, A., & Mohan, V. (2018). Eco-friendly Handicrafts and Consumer Perception in Rural India. Indian Journal of Marketing. http://www.indianjournalofmarketing.com/index.php/ijom/article/view/121045

    [5] Paul, J., Modi, A., & Patel, J. (2016). Predicting Green Product Consumption Using Theory of Planned Behavior. Journal of Retailing and Consumer Services. https://www.sciencedirect.com/science/article/pii/S096969891530043X

    [6] Ramaswamy, S. (2020). Sustainable Rural Crafts and Economic Upliftment in Tamil Nadu. Journal of Rural Development. http://www.nirdprj.org.in/index.php/jrd/article/view/143210

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