Vol. 1 No. 1 (2026)

Articles

• Online-to-Offline (O2O) Models for Modern Retail Businesses

  • 

  Dr. K. Iyna (Author)

  01-12

• Impact of Personalized Marketing on Buyer Decision-Making

  • 

  Dr. John Maseko (Author)

  13-25

• Business Model Innovations in Subscription-Based Commerce

  • 

  Ritu Sharma, Kavita Nair (Author)

  26-40

• B2B Marketplace Evolution through AI and Automation

  • 

  Dr. Joon-Ho Lee, Dr. Sung-Jae Kim (Author)

  41-53

• Sustainability Practices in Modern Retail Commerce

  • 

  Dr. Victor Nguyen (Author)

  54-67