Integrating Resource Management and Client Engagement Strategies for Operational Success

  • Authors

    • Dr. Sneha Banerjee Assistant Professor, Jadavpur University, India. Author

    DOI:

    https://doi.org/10.67228/30715628/IJMIET-2019PII7M2Z

    Published 10-04-2019

  • Resource Management, Client Engagement, Operational Success, Resource Allocation, Client Satisfaction, Business Efficiency, Operational Optimization, Resource Planning, Customer Relationship Management (CRM), Integration Strategies

    Issue

    Vol. 2 No. 2 (2019)

    Section

    Articles

    How to Cite

    [1]
    S. Banerjee, “Integrating Resource Management and Client Engagement Strategies for Operational Success”, ijmiet, vol. 2, no. 2, pp. 01–10, Oct. 2019, doi: 10.67228/30715628/IJMIET-2019PII7M2Z.

  • Abstract

    This paper explores the critical relationship between resource management and client engagement, demonstrating how integrating these strategies can lead to operational success. Resource management, which involves the effective allocation and optimization of resources, directly impacts the efficiency and profitability of an organization. Concurrently, client engagement fosters strong customer relationships, boosting satisfaction and loyalty. This paper argues that aligning these two functions leads to optimized operations, improved client experiences, and enhanced organizational performance. By examining current methodologies, tools, and case studies, we provide actionable strategies for integrating resource management and client engagement, offering practical insights into overcoming challenges and achieving operational excellence.

  • References

    [1] Harold Kerzner (2017). Project Management: A Systems Approach to Planning, Scheduling, and Controlling (12th ed.). Wiley.

    [2] Frederick F. Reichheld & W. Earl Sasser Jr. (1990). Zero Defections: Quality Comes to Services. Harvard Business School Press.

    [3] Philip Kotler & Kevin Lane Keller (2016). Marketing Management (15th ed.). Pearson.

    [4] Robert S. Kaplan & David P. Norton (1996). The Balanced Scorecard: Translating Strategy into Action. Harvard Business School Press.

    [5] Christian Grönroos (2007). Service Management and Marketing: Customer Management in Service Competition. Wiley.

    [6] Thomas H. Davenport & Jeanne G. Harris (2007). Competing on Analytics: The New Science of Winning. Harvard Business School Press.

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