Resource Allocation Strategies for Maintaining High Levels of Client Engagement in SaaS Models

  • Authors

    • Dr. Suresh Babu Reddy Professor, Osmania University, India. Author
    • Dr. Anita Verma Associate Professor, Banaras Hindu University, India. Author

    DOI:

    https://doi.org/10.67228/30715628/IJMIET-2020PI3R7C

    Published 05-05-2020

  • Saas (Software As A Service), Client Engagement, Resource Allocation, Customer Success, Retention Strategies, Product Development, Onboarding, Support Systems, Data-Driven Decision Making, Saas Growth Strategies

    Issue

    Vol. 3 No. 1 (2020)

    Section

    Articles

    How to Cite

    [1]
    S. B. Reddy and A. Verma, “Resource Allocation Strategies for Maintaining High Levels of Client Engagement in SaaS Models”, ijmiet, vol. 3, no. 1, pp. 01–11, May 2020, doi: 10.67228/30715628/IJMIET-2020PI3R7C.

  • Abstract

    Client engagement is a critical factor in the success of Software as a Service (SaaS) companies, influencing customer retention, satisfaction, and overall growth. Effective resource allocation plays a pivotal role in maintaining high levels of client engagement throughout the customer journey. This paper explores the various strategies SaaS companies can employ to optimize resource allocation and improve client engagement. By examining human, technological, and financial resource allocation, the paper identifies key areas where companies can invest to maximize engagement, such as customer success teams, product development, onboarding, support systems, and data-driven decision-making. The research highlights real-world case studies of successful resource allocation practices and discusses the challenges SaaS businesses face, including scalability, prioritization, and budget constraints. Finally, the paper looks at emerging trends and future directions in resource allocation for client engagement, offering recommendations for SaaS companies to stay ahead of the curve.

  • References

    [1] Armbrust, M., Fox, A., Griffith, R., Joseph, A. D., Katz, R., Konwinski, A., … & Zaharia, M. (2010). A view of cloud computing. Communications of the ACM, 53(4), 50–58.

    [2] Cusumano, M. A. (2014). Cloud computing and SaaS as new computing platforms. Communications of the ACM, 53(4), 27–29.

    [3] Benlian, A., Koufaris, M., & Hess, T. (2011). Service quality in software-as-a-service: Developing the SaaS-Qual measure and examining its role in usage continuance. Journal of Management Information Systems, 28(3), 85–126.

    [4] Choudhary, V. (2007). Software as a service: Implications for investment in software development. Proceedings of the 40th Annual Hawaii International Conference on System Sciences.

    [5] Susarla, A., Barua, A., & Whinston, A. B. (2009). A transaction cost perspective of the "software as a service" business model. Journal of Management Information Systems, 26(2), 205–240.

    [6] Anderson, E. W., & Sullivan, M. W. (1993). The antecedents and consequences of customer satisfaction for firms. Marketing Science, 12(2), 125–143.

    [7] Kumar, V., & Reinartz, W. (2016). Creating Enduring Customer Value. Journal of Marketing, 80(6), 36–68.

    [8] Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004). Return on marketing: Using customer equity to focus marketing strategy. Journal of Marketing, 68(1), 109–127.

  • Downloads

Similar Articles

21-30 of 83

You may also start an advanced similarity search for this article.